As a new brand can you explain, what is cauliflower?

Cauliflower is a brand with a vision for more.   The brand started as a    way to express my love for Jiu-Jitsu whilst unifying my passion for street and skate style. As my team and I have been working on our very first drop, I've realised that the possibilities stretch far beyond just that.  Cauliflower is a   platform   that I    hope      will grow into a diverse creative community

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You say that Jiu-Jitsu is a big inspiration for the brand. How so?

Cauliflower is an active love letter to my greatest passion. I've trained Jiu-Jitsu throughout the formative years of my life.  I was shaped by training on and off the tatami mat, in Australia, Japan, and New York. With the mat as my canvas, it has allowed me to grow freely and without any boundaries.

 

 Cauliflower and Jiu-Jitsu are heavily intertwined. Jits is a    creative outlet that rewards those who venture outside the box. At the core of the brand, I wanted to capture the essence of that sentiment. Our name "Cauliflower" is derived from "cauliflower ears"- a medal of honour in BJJ that shows pure dedication to the craft. 

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I've gotten the sense that you are a strong proponent for inclusivity in your brand. Can you tell me more about that? 

 I aim for Cauliflower to be a tangible representation of "unity in diversity". This is the mantra and national motto of Indonesia, where my mother originates from. I  spent a lot of my youth there and adopted this motto into my own life.   I want to create a brand that welcomes people of any background, any label.

 

At the end of the day, different lenses, views, perspectives-    they're all key to our shared human experience. Why wouldn't we actively work to create a brand that celebrates authenticity and self-expression?  

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This is only the beginning of your journey, so, what lies ahead? 

My plan for Cauliflower is to have an established and continuously progressive brand and community.  First and foremost, it will be creating apparel that reflects our core ideologies and supports local. I also plan on expanding to work with my family in Indo.    Producing more intimate and handmade garments is the end goal. All in due time, of course.

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